Video Marketing Tips for Your Business This Holiday Season

Video marketing tips
Image by Yoel Ben-Avraham via Flickr

Video marketing is always a great idea–but ever thought about a Christmas-themed video? A pro edited video is a must for all businesses during the holidays. The right video SEO and video marketing services are only part of the equation. The other half is creating a Christmas video to boost your YouTube traffic and video content marketing. Online video marketing is booming, so now’s your chance to be a part of it. Marketing videos, including YouTube marketing, can be a breeze if you have the right holiday videos. So check out the video marketing tips below to improve your video marketing strategy this season.

Video Marketing Tips & Ideas for the Holidays

  • “Christmas-ize” your company. Creating a holiday video won’t do anything unless you weave your company, products, and services into the merry mix. Conveying your business as one of fun, creativity, and cheer will encourage more viewers to become customers. Take it another step by adding a Santa hat to your logo or creating a separate themed landing page for the month of December.

  • Extend your reach. A common approach is social media. Platforms like Snapchat, Periscope, and Twitter are the most effective places to communicate with your audience. Post often and share witty holiday jokes, original Christmas videos, and special posts wishing your followers a merry Christmas. Also, social media is an expansive outlet for local video marketing and YouTube video marketing because you can transmit almost anything on these platforms. Share your video more than once on all your social media account and watch the magic happen.
  • Holiday discounts. There’s nothing your patrons won’t love more than a discount on your products or services. You could do a “12 days of discounts” or simply provide a generous site-wide coupon to spur the holiday spirit. One idea may also be hosting a Christmas raffle. Promote a video that shares the details of this raffle or discount in a unique way. This may be a winter animation in your company’s brand colors. Or, a video chat with Santa and his elves in the North Pole.
Video marketing tips: keep it warm by wishing your audience happy holidays
Image by Diagnostic Eye Center.
  • Keep it simple. Don’t get tangled up in the video. Creating a 30-second, simple holiday video is always an option. Your audience will all enjoy a warm video wishing them a merry Christmas. Share your holiday wishes in a unique way through your video. Spreading the holiday cheer will make you stand out against competitors and display your creativity as a company.

Devising the perfect holiday video will unleash tons of marketing perks. Not only will your company be viewed in a warm, welcoming, and creative light, but you will have one more unique video to add to your website. But, following these video marketing tips alone won’t help unless you have a pro edited video that will dazzle your audience. Valoso can help with that. Head on over to Valoso and watch your footage be transformed into a seamless holiday video. Happy holidays!

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