Video marketing strategy has been the talk of the town because of its effectiveness in driving traffic and lead generation to your website. But sometimes we found ourselves getting frustrated because we couldn’t achieve the desired results we’re expecting to reap from video marketing.
Before you started fretting about how your video marketing strategy is becoming a failure, take a moment to read this blog post and let us enlighten you. There is actually a right video marketing strategy for it to become successful. Different kinds of videos should be presented according to your audience’s preference, at the right timing.
Learn these 10 video marketing strategy on how to use the right video at a right time to increase your traffic and lead conversion effectively.
1. Explainer Videos
The problem with most businesses, especially the startup ones is that they are often underrated compared to large and well-established business organizations.
Furthermore, they are often ignored by their targeted market because they didn’t generally know anything about your company or brand. How can they trust your product and services when you didn’t even establish a reputation for putting their trust to you?
The solution to that problem is through explainer videos. Explainer videos are a great way to introduce your business or brand to your targeted audience.
Describe your brand’s personality and engage in your audience in an entertaining way. Setting up a startup video on your website and social media page will attract viewers and potentially convert them into loyal customers. Learn more how to create an effective explainer video here.
2. How-to Videos
People often rely on the internet to search for a solution to the problem they want to solve. This is a great opportunity for you to demonstrate the solution your brand is offering to solve their problems.
The study shows that 1 in 3 Millennials admitted that their purchasing decisions are influenced by watching a how-to video. And since this is an explainer video, focus more on demonstrating the solution to the problem and instructing your audience.
3. Video Testimonials
One way of establishing your reputation and trust in the online world is by making product reviews and video testimonials. Customers are very picky before deciding on purchasing a certain product, and they want proof to testify that the product is indeed effective.
The visual impact of watching a sincere video testimonial had generated a dramatical effect in establishing your brand’s credibility. It is more powerful than written reviews.
4. Video ads
Video ads have been running for some time in the digital marketing world, but it is said to become a game changer strategy this 2016. Google’s updated algorithm enables video ads to top in search results, this will be a great opportunity for you to promote your brand.
5. Walk-Through videos
Our customers wanted to feel like they’re special, so it’s important to give the utmost attention and treatment they deserved. Your customers wanted to find a personal user-experience to your product and one way of achieving it through walkthrough videos.
Walkthrough videos let you put yourself in your customer’s shoes and try to see their perspective before you start creating your videos. You can create a simple demo video while keeping in mind that your customers have no previous knowledge of your product or services. In this way, you are assured that you and your customers are at the same pace.
6. Video Blogging
Vlogging or video blogging has been found to be incredibly effective in retaining your audience’s attention. Vlogging is a great way to engage with your customers because it is composed of a blog message and visually appealing images combined into one powerful channel.
7. Video Speeches and Events
If you have a sweet and delightful message to your customers or promote an upcoming event, video speeches and events are a good way to relay your message to your customers. Greet and thank your customers once in a while for their loyalty to your brand.
I assure you, it will increase the likelihood of retaining your customers for a longer time. Aside from that, thrill your customers with some nail-biting teasers for your upcoming events and they will be hooked to your upcoming events.
8. Live Video Streaming
Videos may be on the hype and are dominating the internet, but one thing we couldn’t deny about these videos is that they remain passive. It does not provide 100% interaction with its audience or viewers.
However, the emergence of live video streaming proved to become a fascinating video interaction between the artist and the audience. Facebook, Google, and now Twitter with Periscope are now venturing the potentials of live video streaming.
9. Expert Q and A Video
Address the most common issues or questions raised by your customers in a Q and A video. This is a great opportunity to boost your customer’s service satisfaction rate, in which one of the crucial feature in winning a customer’s loyalty.
10. Video SEO
Of course, after crafting your video, it is important for you to optimize it to gain maximum exposure for your brand. Be sure to add a catchy title, descriptions, meta keywords, and links redirecting to your website. You can also create a transcript version for your video. It will boost your SEO rankings and exposure.
Now that you know the effective ways in marketing your video, it is time for you to create a visually appealing and professional video– and we can help you with this. Just post a project and tell us your guidelines and we’ll craft a professional and viral video for you.