Video on Twitter may sound like a foreign concept, but it’s actually transforming the future of video streaming. An increased Twitter video length, the introduction of Twitter Engage, and a partnership with Innovid have social media video statistics ranking the company as the next big trend in the world of video.
In 2016, it’s easier than ever to benefit from video marketing for Twitter. Twitter video analytics allow its users to track the success of their Twitter video content. Video streaming analytics also make it possible for businesses to utilize Twitter video marketing. Any business is better off using video on Twitter since the company is one of the biggest social networks out there.
After the introduction of these new features, the number of tweets have soared, increasing by 50% since the beginning of the year. With all of these advanced features, Twitter is definitely moving up in the ranks and continues to be an incredible marketing tool. So it’s time for your business to accept Twitter’s invitation to stop typing and start creating.
What’s New with Twitter Video?
Although videos are getting shorter, Twitter made a smart move by increasing video length. The new and improved video length limit is 140 seconds (2 minutes and 20 seconds), which is a big jump from the previous 30-second limit. Now, creators of all sorts of video can find their niche on Twitter.
Changes to Vine (which is owned by Twitter)
Although the six-second limit for Vines will remain, users will be able to upload 140-second videos alongside Vines. This comes in handy for many Viners who use Vines to promote a longer YouTube video. Now, Twitter is combatting this traffic flow to YouTube by instead allowing the longer videos to be placed directly next to the Vine.
Another change to Vine is the introduction of advertisements. Viners will soon be able to make money off their videos with Twitter’s Amplify video ad program. Both of these changes are helping Twitter position itself closely with the biggest video platform in the world: YouTube.
Twitter bought Magic Pony
Magic Pony offers “state-of-the-art machine learning based approaches for visual processing on web, desktop, and mobile.” In other words, Twitter has a hot new asset to help its videos look better than its competitors across all devices. Twitter seems to be one of the only social networks that is connecting with amazing startups like Magic Pony, which puts it at an eye-opening advantage.
Twitter labels its new app, Twitter Engage, as “a new, standalone app for influential creators” (link). With the app, video creators will be able to view tons of unique video metrics. The app aims to merge statistics with action. Instead of creators simply viewing their video analytics, they will be able to view curated recommendations for where they should take their next creative steps.
Partnership with Innovid
Innovid gives advertisers more useful data on video performance. With this partnership, advertisers who post video on Twitter will now have access to actionable and personalized statistics. This includes video viewability, engagement, and completions. Consequently, this makes Twitter video very attractive to marketers.
What This Says About Video & How We Can Help
The fact that Twitter is now jumping on the video train is only one more reason to create more video content. Facebook and Instagram have already taken steps in the video direction. And video apps like Periscope, Snapchat, and Vine have become some of the most popular social networks out there.
Valoso’s mission is to make video better. If you want to create the 140-second “mini movies” that Twitter and Vine are encouraging, you want to make them right. Now that Twitter is a growing video marketing channel, your first move should be to make more Twitter-specific videos.
All you have to do is hire local videographers via Valoso to get some epic footage. Then, once you have polished up your idea, bring in a pro video editor to take care of all the magic. All videographers and video editors on Valoso are freelancers, so you get to set the price, deadline, and all other specifications for your project.
It’s no secret that video marketing is the way of the future. Now that Twitter’s on board, it’s time for your business to get moving.