Video marketing is on the rise ever since and became a powerful tool in propagating your content and brand exposure. Those YouTube channel and viral videos exploded the internet with millions of views, shares, likes, and comments. And if you’re lucky enough to have your video gone viral, your brand will become the talk of the town!
It is important for your business to start utilizing the power of video marketing to gain an advantage over your competitors. How do we start our video marketing campaign?
Starting Your YouTube Channel + Marketing Campaign
1. Create YouTube account through your Google account.
As you probably know, YouTube was acquired by Google last 2006. creating an account on YouTube now is fairly easy. You only need to login to your Google account and browse here.
There are two ways to create an account on YouTube, either your personal name or business name. But since you’re going to use YouTube for video marketing campaign, we recommend you use your business name.
Click the “Use a Business or Other” name option and fill in the essential details for your video channel. Click done and, voila! You now have your YouTube account!
2. Apply for monetization as you verify your account.
You can apply for monetization as you go through your YouTube account. Monetization lets you monetize your videos by displaying ads before your video is played. You can increase your traffic, subscribers, and views through ads.
3. Prepare your channel icon and banner.
It is important to design your YouTube channel inline with your business brand. Your subscribers must be able to identify your company based on the theme and familiarity of your channel. Choose a presentable banner and logo that will represent your company.
4. Upload channel trailers.
Channel trailers are a great way to keep your visitors in going back to view your channels and videos. But how do we ensure that your trailers will retain your customer’s curiosity and interest?
The answer to that is by creating nail-biting, jaw-dropping cliffhangers. Don’t reveal everything on your trailer yet! Tease them, entice them so that they will be engaged to watch your video or trigger a response from them.
5. Establish a consistent update schedule.
Your audience is more likely to follow your videos if you establish regular update schedule . Your audience will know when to go back to your channel to look out for new videos rather than constantly wondering when you’ll update. If you update once in a blue moon, chances are, your audience will lose interest in your YouTube channel.
6. Optimize your videos.
If you want to increase the exposure of your videos and channel, you need to optimize your video to become SEO-compliant. If your videos are well-optimized, it increases your SEO ranking and if your videos are on the top, more and more customers are likely to click and view your video. Start optimizing your videos by filling in the title, meta descriptions, and keyword tags.
7. Promote your videos on social media.
Aside from uploading your videos on YouTube, it is important to share them on Facebook, Twitter, Snapchat, and other social media accounts to maximize exposure. This topic is a whole nother can of worms. If you want to dig deeper into social media promotion, I recommend checking out the blog.
8. Grow your subscribers by embedding videos on your blog.
One way of promoting your Youtube channel is by embedding your videos on your blog posts. Most users will prefer watching videos or images rather than reading long blocks of texts, so it is a great way in propagating your content.
Have Your Video Edited Professionally at Valoso
Last, but not the least, you need your video to be aesthetically pleasing to the eyes of your audience. Your audience will not tolerate any non-HD or blurry videos. It needs to be professional enough to establish your brand’s credibility and reputation. Start hiring video editors now to have your video professionally crafted.