In Snapchat history, the company has had a tendency to produce leading products and introduce trendy features, including Snapchat Spectacles and Snapchat Geofilters. The most recent addition to the legacy of innovation is Snapchat Lenses.
With the Snapchat update November 2016, users can now apply Snapchat vision to experience virtual reality animations within the app. This kind of technology might just affect the future of the virtual reality industry.
Snapchat & VR: What the Future Looks Like
The Snapchat Lenses camera offers augmented reality animations that you can incorporate in snaps to your friends. These lenses use smarter technology than regular Snapchat filters. Snapchat Lenses technology enables advanced facial recognition that makes virtual reality even more realistic.
Although Snapchat is only testing the waters with its introduction of Snapchat Lenses augmented reality, the social video app may have a future in the VR industry. Because Snapchat is currently the favorite social media app among millennials, the type of technology it promotes upholds a lot of influence.
One marketing move that Snapchat is making with its new Snapchat Lenses and filters is lens sponsorship. Users’ favorite companies can pay to sponsor a particular lens. An example of Snapchat Lenses advertising is Taco Bell’s “taco face” lens.
How to Use Snapchat Lenses & Why You Should
The average Snapchat user knows how to use Lenses since the Snapchat new update came out. Mastering the Snapchat virtual reality lens is a key to establishing your authority as a social media centered brand. The app rotates ten Lenses every day to choose from, so be sure to diversify your choices and stay up to date with the latest trends.
To use Lenses, open the Snapchat app and switch to the front facing camera. Then, all you have to do is tap on your face and the app will pull up its Snapchat filters for the day. Swipe to select a favorite, then snap away!
At first, Snapchat Lenses may seem like silly or insignificant. However, these sorts of technology trends are pivotal to your marketing strategy. Your social media marketing can be more successful when you promote your brand with trends that will rank you higher or give you more publicity among followers.
This is especially true if your target audience is millennials. Distributing regular snaps with Snapchat Lenses show your audience that you are “with the times.” On the other hand, brands that don’t use Snapchat lenses may not be perceived as forward-thinking. The integration of this new technology into your marketing campaign is worth the time investment.
The Importance of Snapchap Video Marketing
The Snapchat lenses app is obviously an important step for your Snapchat marketing campaign. If your brand isn’t using them now, then you are falling behind in digital marketing. Snapchat marketing with video is a must in today’s culture. If you need help producing the perfect Snapchat videos to ensure a successful campaign, Valoso can help. Click below to receive a free quote or visit our homepage for more details.