Thanks to advances in mobile technology, online video is being heavily consumed via smartphones and tablets. It’s safe to say that customers are changing where they watch online videos.
In fact, did you know that from 2012 to 2014, mobile video views have increased by 400%? And in 2016, around 50% of all video views will be happening on mobile devices. This means it’s the perfect time for you to start thinking about how you can utilize mobile video apps in your marketing campaigns.
Facebook and YouTube, as leaders in online video, hold a significant portion of the mobile video market with their apps. But there’s also a wide list of dedicated mobile video apps to use to upload and share your videos. Let’s check out the most popular apps available today:
Popular Mobile Video Apps
All hail to the king of mobile video apps– Snapchat! Every day, people generate over 10 billion video views by watching stories from their friends and family. And by seeing snaps from live events around the world.
The owners reported a 350% increase in video views from last year. This is higher than Facebook’s record-breaking 8 billion daily video views back in 2015. Facebook is generating more views these days, but Snapchat has only a fraction of the users that Facebook has.
Snapchat is great for storytelling and connecting people. Users can create up to 10-second videos. In addition, there are tons of interesting stickers, animations and add-ons that enrich the video snaps.
Content on Snapchat can be added and held live for 24 hours. Because snaps are time-limited, they can seem exclusive to the customers. They also have an “act now” appeal, meaning they can have a powerful impact on your marketing campaign results.
Businesses can use the app to create engaging videos and connect with their target audience. When it comes to advertising, Snapchat video ads are flexible and highly effective. On any given day, Snapchat reaches 41% of all people aged 18 to 34 in the US.
Over all, Snapchat gives you the chance to grow your follower base, share entertaining content, and promote your services or products in the mobile world.
UPDATE: Although Vine is gone, you can still use these short-video marketing tips for other social video platforms like Facebook, YouTube, and Instagram.
Owned by Twitter, Vine is an app that allows users to post 6 second long looping videos. Videos found on Vine are highly entertaining and easy to digest, which makes them the ideal tool for connecting with audiences and exploring trending, “here and now” content.
In 2013, Vine reported over 40 million active users, which is a number that continues to grow. In 2015, the company reported 1.5 billion loops per day by their users.
From a video marketing standpoint, mobile video apps like Vine are perfectly suited for today’s short customer attention span. By creating ‘vines’ and sharing them on social media platforms, brands can create short, yet very informative and engaging videos for their audience.
Whether it is a product unboxing vine, a real-time response, or maybe a quick how-to guide, businesses have limitless possibilities to get creative and make unique short looping videos for their customers. Looking for some ideas? Here’s how Samsung used an animated basketball player to promote its smartphones and tablet products using Vine:
Instagram is the hub for sharing pictures. Facebook acquired it in 2012 for $1 billion. And a year after Facebook took over, they added video to the platform. In its nature, Instagram is very similar to Vine because it allows users to upload and share short videos.
Initially, videos had a 15 second limit, which is still significantly higher than Vine’s 6 second length. Nowadays, videos on Instagram can last up to 60 seconds–the sweet spot for social video.
By having more than 400 million active users and a seamless integration with Facebook, Instagram is an appealing app that companies can use to shape their brand’s personality, connect with their followers and promote their products and services.
Just like Vine, Periscope is owned by Twitter, and is a live-streaming mobile app that gained much popularity recently. In 2015, Apple named Periscope its app of the year! Periscope has over 200 million users and is integrated with Twitter mobile apps.
Twitter users get a notification from the live-stream creator when the broadcast is about to start and viewers can provide instant feedback on the live broadcast. Businesses can use Periscope for real-time communication with their customers by introducing new products, hosting live tutorials and Q&A sessions, making announcements, etc.
Turkish Airlines became the first company to broadcast a flight from Istanbul to New York using Periscope. The viewers of the live stream were able to see different parts of the plane and get to know the crew.
This live stream made it clear how much effort and dedication the company puts into providing the perfect flight experience for their customers. Here’s a video that highlights this live broadcasted flight:
As mobile video keeps growing, you’ll need to put more effort into your mobile marketing strategy and start publishing native video content to these apps. A mixed presence on some of the most popular video sharing platforms and mobile video apps will help you connect with the right audience at the right time.