Influencer marketing focuses on people who use their popularity and activity on social media and blogs to influence others. This type of marketing is used to promote a brand to a specific audience. Influencer marketing leads your business to success. Just listen to 81% of marketers, who claim that influencer marketing has been effective for their business. Perhaps it’s time to take up an influencer as part of your business marketing strategy and lead your business to success. Here are some tips to help you towards your first influencer marketing campaign:
Understanding the Term ‘Influencer’
The first thing you need to do is understand exactly what the term ‘influencer’ means. Briefly, an influencer is a person who has significant social capital, usually achieved via their influential presence online. Either they have a high number of followers on a social media platform like Twitter, Facebook, Instagram, Snapchat, or they share content on RSS feeds.
Did you know that 74% of consumers use social media to make purchase decisions? Imagine getting your hands on that slice of the consumer market. To do so, hire a single individual with a high social value and in this way, reach out to a large group of people.
Take a look at this video explaining what it takes to be an influencer:
Monitor Influencers and Their Audiences
Once you begin influencer marketing, it is important to keep track of your influencer and their audience, and monitor their interactions. You may begin by studying comments and questions related to their posts. This is a great way to understand the market and develop new ways to generate interest. Getting influencers to regularly contribute to your blog and share content will also increase traffic on your business website.
Know the Key Types of Influencer Marketing
There are many ways to effectively use an influencer marketing campaign to promote your business product. Some ways include product placement, where influencers integrate the product, services or logo into their digital content in a creative, organic, and compelling manner. They may also make contributions by guest posting on your blog. Other influencer marketing techniques that are frequently used to generate exposure contests and giveaways, where interest for the product or service is generated by encouraging people to take some sort of action in order to win a prize.
Combine Forces with Your Influencer
Once your influencer begins to get word out about your product, it is good to join in on the campaign and do what you can to establish a trusting relationship with the influencer. One way to do this is to follow their pages, share their content, and link back to them.
Do Some Influencer Research
Ensure that you do some research about your influencer and their audience. Who are their followers? What are their interests? Are they the right person for promoting your business?
Here are some ways to find the perfect influencer for your business. It is very important to inform influencers as to what your product or service is all about. An effective way to do this is through video, perhaps by making an explanatory video or some other form of video most efficient for getting your business message across. Luckily for you, Valoso can help you choose the video that is right for your business and help you create a video that will connect you with the right people in the influencer marketing sector.
Get in touch with our team today and lead your business to success.