Event Marketing: Blooming Advertising Industry

Event marketing is born from the field of management. It is a collective term for different processes which are used to achieve one single goal that is to promote anything and everything with the use of technology. It’s an era of automation and digitization; we have divergent technologies working for us to make things easier and faster. No matter where you sit, you can reach the globe using different platforms and event marketing helps you achieve that. The event marketing has spread its roots everywhere. It’s a phenomenon that is required to display an item to the world whether it’s a product, a person, an institution, or any service. It is operated both ways i.e. online and offline.

SERVICES OFFERED IN EVENT MARKETING

It has extended its services to the wide range. Advertising is, in fact, a whole new field itself which requires people with various skills. There are various services that are the part of this process like:

  • SOCIAL &  MULTIMEDIA MARKETING:

Everybody is aware of the term ‘Social Media’. It has enabled us to stay connected with the world and to share content using social networking sites and application like Facebook, Instagram, Twitter, YouTube etc. You are the content creator and event marketing works on advertising your matter on the suitable platform with the proper theme.

Multimedia provides lots of option and the most popular an interactive one is video. It is an effective way to connect with the public virtually. Proper content recording posted on a suitable platform is the best way to attract the audience. It is different from the conventional methods and offers the opportunity to get creative which helps to engage the audience.

  • E-MAIL MARKETING:

It is a way to promote an event before its occurrence. E-mail is one simplest and most efficient way to reach the audience personally. A simple mail in the inbox is sent using the gathered information about individuals. Whether it’s a call for a march or promotion for an institution or any other service it is an effective way to reach out to the people.

  • BLOGS & WEBSITES MARKETING:

They both are done differently. First a blog, this way we can help you reach your audience by publishing reviews and articles describing the product or a service or an organization on the blogs. Blogs with the good readership speak in good volume. They can take your content to the wide range of people and it’s a good publicity.

Now websites, well in here it is a bit different process. Pop-ups are created with your content and when the website is accessed the in time of few seconds these pop-ups are displayed on the screen. As that pop-up is clicked it opens another page containing the information about the particular product or service. It’ll be like having your own website.

  • GOOGLE MARKETING:

In this, the search is optimized by extensively selecting the keywords associated with the particular event. So when that keyword is searched on the search engine then that event’s information will be displayed including the important dates, the cause, location etc.

  • NEWS & PUBLIC RELATION MARKETING:

To promote the cause or an organization, putting it in the news feed is a good way for the branding and to spread awareness.

The public relations are used to target the audience for the event.  PR Professionals helps to set up your content within the reach of the public and provide you full assistance anywhere and everywhere.

There are several other offline methods like printing broachers, banners and newsletters etc. But with the growing technology, these methods are replaced by digitized ways which are better in many aspects. We are living around the technologies and they have removed the boundaries and offered a way to reach the global audience.

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  • Amit Farkade

    Thanks for this article. It’s a greaful information for email marketing