Believe it or not, an outstanding product video can quickly lead your business to increased success. Product videos demonstrate a new product (or service) that your business offers – sort of like a sales pitch. Creating a product video online allows your target audience to get excited about your new feature. To build this sort of buzz, product videography is essential to your video marketing strategy.
Instead of simply announcing a new product, you can actualize it and hype it with a video. However, shooting a product video may not be as easy as it sounds. When your audience views a mediocre video, they are not likely to engage with your brand or share that video. Instead, check out the product video tips and product demo video examples below to learn how to craft a business-boosting product video your audience will love.
1. Make Your Video Mobile-Friendly
45% of product videos are viewed from mobile devices.
Posting your product video on YouTube is your best bet when it comes to making product videos mobile-friendly. Since everyone is watching videos on mobile in 2016, accommodating this trend would be wise.
2. Show How Your Product Adds Value to the Consumer’s Life
Add context to your product. Answer the who, when, where, how, and why of your product in the video, in addition to explaining the what.
3. Enhance Your Lighting
Lighting is a huge indicator of quality for any video. So, put in the effort to set up professional lighting. You don’t even have to spend $100, and it’s totally worth the investment.
4. Keep Your Product Video Short
The ideal product video length is anywhere between two and three minutes. This sweet spot allows you to include valuable information while staying concise.
5. Write a Fluid, Flawless Script
When if comes to writing a product video script, start by formulating all the essential points to share about your product. Then, tie all of the points together into the video and sprinkle in some vivid language.
6. Refine Your Video Idea
Ideally, generate 50 to 100 video ideas.
When brainstorming, come up with dozens of product video ideas before deciding on the right one. This way, you will be sure to explore all options instead of deciding on the first idea that comes to mind.
7. Brand Your Business
Share your company’s story, personality, niche, and overall vibe. Videos are easily the most effective way to brand a company, so use this to your advantage.
8. Stick With Your Budget
You do not have to go above and beyond to create a product video, but you should put in enough resources to make it high quality. The price you pay for your product video price is all a matter of what’s best for your business.
9. Choose Brand-Building Background Sound
You can find royalty-free product video music online on several websites. Once you choose the site that best matches your needs, select the music that fits your brand and brings more energy to your video.
10. Learn from the Best
A one-minute video is worth 1.8 million words.
Watch dozens of successful product videos and read their reviews to get some ideas for your own video. Notice similar elements among these product videos and take note of how you can emulate their strategies.
11. Be Genuine, Not Overbearing
Your product video should not shout, “Buy my product!” Nor should it imply, “All the kids are using my product,” or “My product is a miracle-worker.” Instead, show its real, practical uses.
12. Stand Out from Competitors
Your product video should not be a typical demo video. Instead, you can embed more creative elements into the video than just the product, such as personality, branding, music, and technology.
13. Define Your Target Audience
If you don’t know who you are selling to, you won’t make the right marketing decisions. When following all 20 of these tips, keep in mind: “How would my target audience want me to address this in my video?”
14. Add Humor
This video succeeds at being down-to-earth, one-of-a-kind, and humorous. You might want to experiment with some ironic humor in your product video to build trust and make your video even more shareable.
15. Include a Call to Action
Users are 64% more likely to buy a product online after viewing a video.
Do not let all of your time, money, and effort go to waste. Include a link and a stimulus at the end of your video so viewers will be more inclined to check out your product.
16. Educate Your Audience
Don’t get caught up in just entertaining your audience. Your product video should always include some sort of informational facet that provides valuable or interesting knowledge.
17. Make Your Video Shareable
This doesn’t just mean make it compatible with your social media networks. Make the content itself prone to sharing among family members, friends, and coworkers for all of your viewers.
18. Reveal One Top Feature at the End of the Video
When you save one of the most impressive features of your product for the end, it will make your product look ten times better.
19. Hook Your Viewers
60% of viewers will stop watching a video before reaching 2 minutes.
Add hooks not only at the beginning of your video, but throughout it as well. Otherwise, a good chunk of your viewers might not make it to the end.
20. Professionally Edit Your Videos
Valoso is here to help you create the best product videos out there. Product video production doesn’t have to be a hassle. Simply choose from the wide range of freelance video editors and videographers at Valoso, and watch the magic happen.