event marketing

What Is Event Marketing and Why Should You Care?

Event marketing sounds like a mundane task, but the surrounding reality is changing every day. Competitors are coming up with new moves, and potential consumers are becoming more sophisticated in their passions. This is where effective event...
video ideas for halloween

13 Spooky Event Video Ideas for Halloween 2017

Need event video ideas for Halloween? The upcoming holiday is the perfect opportunity for creative digital marketing and building your audience loyalty. The impact of event videos on your Halloween marketing campaign is anything...
event manager skills

21 Essential Skills of Professional Event Managers

A good event organizer is a real multi-armed Shiva. Of course, one person will not replace all the staff needed to hold an event. However, the event manager should have an idea of every area...
business events

Why Should Your Company Host Business Events?

More companies worldwide are beginning to recognize the importance of business events. Business event marketing can be an influential factor to a company's success. Furthermore, event managers are ready on the spot to create business...
event promo videos conversion rates

How to Unlock More Conversions with Your Event Promo Videos

Good event promo videos may not reach the highest number of views, but they make an impact on the viewers they do reach. However, you may find it difficult to convert views to customers with your...
event formats

5 State-of-the-Art Event Formats to Boost Interactivity

Event marketing is a growing trend. As this influence affects your industry, you may want to reconsider your event marketing strategy. Only the most interactive event formats will make an impact on your audience. Take...
event video ideas

34 Event Video Ideas to Rock Your Marketing Campaign

Video is a captivating medium. It can turn any marketing campaign into a conducive social endeavor. When it comes to promoting an event, event video is a must. Planning an event video but don't know where to go...
event apps

Best Eight Mobile Event Apps for Effective Event Planning

Often in the process of their work, event managers use mobile apps that magically simplify their lifes and career. We have found, however, only a few good event app reviews. So we decided to...
event video analytics

How to Interpret Your Event Video Analytics on YouTube

We all want more conversions on our event videos. Whether our goal is to skyrocket attendance, secure sponsors, or promote a brand, we can all benefit from event video analytics. The benefits of video analytics are...

9 Useful Tips on How to Create Your Own Event Agency

Event agency is one of the most common types of business worldwide. Thousands of event agencies specialize in organizing events and producing souvenirs. Today, Valoso suggests the nine most useful tips on how to...

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