Marketing is one of the most fascinating aspects of business and it is a complicated term to understand, too. Companies invest billions to design and implement the best possible marketing plans to conquer the market and, let me tell you, it is absolutely worth it. Without an effective, growth-oriented, and comprehensive marketing plan, it is impossible to survive in the cut-throat competition era. You need to be superlatively smart and attentive to understand core behavioral patterns of users and design a marketing plan that affects them in the best possible way. These 7 Growth Hacking Tips will help you get there.
According to research conducted by Sandra M. Eisenberg, 78% of executives said that marketing is more important for business evolution than it used to be. There are many new entrants emerging in recent years from the marketing tree and you need to be involved with them in order to get the right market share and, in turn, the right profits. One thing is confirmed- you need marketing, marketing does not need you.
That is where growth hacking techniques come into the picture. Growth hacking is nothing but a process in which multiple marketing channels are experimented with to find out which one is effective and important for ultimate success in your business.
The role of growth hacking is undeniable in the market and, here, we have given some tips to take your business to great heights.
1. Stay updated with emerging technologies
In recent times, there have been plenty of new marketing channels emerging, like blockchain marketing, social media optimization, pay per click marketing and social and display ads (banner ads). And they have made solid impact in the overall engagement with clients and bringing in business. If you are not implementing these marketing channels, it simply means that you are not driving your marketing plan in the right direction and your competitors will, unquestionably, overtake you. You should not let this happen. From social media networks to SEO to affiliate marketing to content marketing, all these growth hacking techniques should be incorporated into your marketing strategy. According to a study conducted by YBO, the ROI from these techniques will drive you crazy!
2. Use focus based sites like ProductHunt, Reddit or Ycombinator
One way to create a hysterical buzz about your business is to use websites like ProductHunt, Reddit, or Ycombinator as your marketing channels. These websites are gaining popularity due to their exclusivity and offerings. You can post about your new products, services, and also arrange informative webinars and seminars.
ProductHunt, a new product discovery site, is the best place to explore your favorite things. The business model is a combination of publishing and e-commerce that may start a trend and bring in another successful ways of selling online. Getting featured on ProductHunt drives good sales. Businesses are making the most of it by getting maximum exposure and acquiring quality leads.
Tagove live chat rightly used ProductHunt to drive enormous traffic. It received more than 1300 visitors along with over 100 sign ups in just one day! Amazing, isn’t it?
So, how did Tagove get featured? Here are a few tips that can help you get featured on ProductHunt:
- Understand your platform and audience before you launch. Research and analyze similar products.
- Build interest and gather supportive fans and investors before your launch.
- Contribute to the community and educate your audience.
- Choose the right time to launch the product.
Reddit has millions of internet subscribers and there are more chances that your posts will get noticed there. These platforms will surely enhance the hype about your business and you will get proven goodwill and brand awareness there. As an example, have you heard about Red Bull? Well, the company used Reddit to market their promotional events, like the StarCraft II gaming event at the Red Bull Training Grounds in Orlando. In a similar fashion, Amazon also uses Reddit to promote their upcoming products.
3. Acquire pre-customers before launching product
How about getting pre-orders before you launch your new product? Does that idea excite you? Well, let me tell you, it is not at all impossible. However, you need to learn how to create buzz and hype in the market about your product. Yes, in the digital era, it is very important that you launch your product with a big bang.
There are many ways you can do this. You can use marketing channels, like social media, content marketing, video and radio advertising, and many others, to ensure that people know about the fact that you are launching something in the near future. If they had a good experience with you in the past, they will surely become your pre-customers.
Just like a Hollywood premiere creates buzz about a movie, so, too, can you use different channels to create buzz about your products. There are many bloggers who you can hire to write some catchy blog posts about your product reviews. Also, you can start a campaign on social media about your upcoming products and you can come up with discounts promotions, and reward offers that will surely work wonders for you. You can also use affiliate marketing to engage people, too. Moreover, you can hire a web agency that can help you design an SEO plan that can work perfectly for your product launch.
4. Invest in paid social media (as per your niche)
Launching paid social media campaigns will surely help you out in the long run. It is a hidden treasure that you may not have noticed until now, but has great significance, especially if you are a startup. From Facebook to Twitter to YouTube, you can reach out to millions of people and get more conversions than with organic campaigns.
According to Francisco Rosales, paid socials get 25% more conversions than organic socials, and this is undoubtedly true. So, if you have don’t yet have any paid social media campaigns, you should start as soon as possible. It will definitely give you excellent returns on the money you have spent.
If you don’t have any idea about influencer marketing, it is high time that you learn about it. It is a type of marketing in which some of the best brains in the market promote your product, and their credibility will help you to create awareness about your brand. See the image shown above and you will understand the concept of influencer marketing.
There are plenty of influencers who have their own blogs and other platforms with rich visibility and credibility. You can use them for your business, and most of them are professionals who will happily help you. All you need to do is hire them and they will write for you on their respective platforms. These marketers or influencers have immense respect in their communities and people trust their opinions.
According to research conducted by Statista, influencer marketing is gaining popularity among other channels, like affiliate marketing, organic search, paid search, and others. You need to start today!
6. Focus on one thing at a time
This is a sure shot strategy to excelling in growth hacking and it will show some stupendous results. Don’t take it as a motivational quote. This statement means you need to test one channel at a time. This is a very important thing to understand. When you are testing different marketing channels simultaneously, there is the probability that you will not be able to identify which strategy is working and which is not. The results may distract you and this is not something you want.
The best thing to do is concentrate on one channel at a time and see the results. You can begin with social media, for example. Then, move on to another. It will help you focus on one thing at a time and you will be able to understand which channel is working for your business.
Being active on the internet does not only mean being active on social media. You should be an active contributor to different websites, like Quora and others. This way, you will gain the attention of the people who are present there. It is something that will build your brand reputation and credibility. It will also give you results in the long run – very productive ones.
Since its inception in 2009, Quora has become the go-to platform for any type of question that crosses your mind. And you can use it as a channel to grow your business. There are many eminent personalities, like journalists, entrepreneurs, executives, and industry insiders, who are present there and you will surely be able to engage with them in a very appropriate manner.
However, you need to ensure that you don’t promote your business directly, as it will be a turn off for people. You need to come up with different strategies, like opening up different forums, building a presence, actively participating, finding new ideas to start conversations, and much more. Use it as an engaging platform and become an active participant.
Just like Quora, there are many other online forums, especially for your business genre, and you can be active there, too. It is a great medium to engage and interact with people who share similar interests and you can increase your brand recognition and brand awareness there, too.
In short, growth hacking is something that will let you know which channels are perfect for business marketing and branding. It is a powerful strategy, but you need to learn how to use it correctly. Once you begin using, you will see your business grow and the results will amaze you. Just heed the seven tips shown above and your business’s growth will be nothing but smooth sailing.